"Attention is our way of devoting a limited resource (our time and energy) to the most important information. By almost any measure, productivity hinges on this most basic of skills," says G. Andrew Mickley, professor of psychology.
"As soon as some conference deadline comes up, you see us working like maniacs to finish … papers, just like we did when we were in school." --Henrique Malvar, the director of Microsoft's Redmond research lab