Here are six examples of behavioral scientists who have stepped off the academic path into some interesting territory.
This is the first time researchers have been able to connect brain activity with a real-life consumer decision.
For behavioral scientists considering a career in public polling research, it helps to have a fascination with numbers.
If you're entrenched in something that isn't your lifelong passion--see below--you've got to get off those rails and find some way to get back on the right track.
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